Whether you have thousands or millions of potential customers, managing individual relationships with them is impossible for your organization (at this point in time). 1o has built a next generation smart contracting system that makes 1 on one relationships scale as personally and honestly online as they do in person.
We’re also working to make the world a little smaller. Don’t guess who your target buyer is; know them. Don’t fight so hard to win attention (or distract it away from a more valuable experience). Instead, integrate your brand into that experience. And service new business 1 by one; as personally as possible.